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- Ice Cream Collectibles
I scream. You scream
We all scream for ice cream
a popular 20th century phrase
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- By Robert Reed
- George Washington may well have
been America's first celebrity consumer of ice cream back in
the 18th century.
Washington was known to have purchased a "cream machine
for ice" as early as 1784. An inventory of his estate in
the early 1800s noted two "Pewter Ice Cream Pots" in
the upstairs kitchen of Washington's Mt. Vernon home.
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- Colonial newspapers, on occasion,
advertised commercially made ice cream at shops in cities like
Boston and New York. Most early ice cream was made at home however,
using pewter ware similar to that owned by Washington.
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- The much more convenient hand-cranked
ice cream freezer was patented in May of 1848, and by the end
of the Civil War such "improved ice cream freezers"
were found in many American homes.
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- As the extensive development
and manufacture of ice boxes progressed in the middle Victorian
era, thus did the demand for the handy ice cream freezer.
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Victorians
could now readily avail themselves of the stored ice needed to
freeze the contents of milk, sugar, eggs and fresh cream. It
took lots of cranking, but was well worth it when the desert
was served.
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- By the 1880s and 1890s, the
ice cream freezer was a significant item in leading department
stores and in catalogs. In 1884, one catalog featured selections
from the American Machine Company.
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- American Machine produced both
single action and double action crank freezers, but they also
offered models which claimed to take less effort.
- "The growing demand for
small size Freezers with Fly Wheels had prompted us to add them
to our Wonder line on all sizes," they noted. "The
labor of freezing the cream is so greatly lessened by the addition
of the Fly Wheel that any one who uses one once will never again
be satisfied with a crank Freezer."
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- The Triple Motion White Mountain
Freezer offer still another innovation, "when the cream
is all evenly frozen and mixed, the dasher can be removed, and
the can may be revolved without it, until the cream is sufficiently
solid."
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- Right along with the freezers,
late 19th century customers could purchase Ice cream Dishing
Spoons too. Square end spoons, pointed end spoons, and round
bowl spoons were sold. They ranged in length from 12 to 18 inches.
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- Still another popular feature
of making delightful ice cream at home were the amazing array
of molds. The ice cream could be pushed and shaped into all matter
of images from Cupid and Mother Goose to a rocking horse or Washington
himself. By the late 19th century, even a battleship mold was
available to for preparing ice cream in a big way, it held two
quarts.
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- Not for use today
- Certainly some of the mostly
pewter molds were used commercially by merchants of the late
1800s and early 1900s, but the vast majority were marketed for
private at-home use. Experts today however warn that while the
ice cream molds of the past are very collectible, they should
be used only for display. Because of the lead content in the
early models, it is suggested they not be used directly with
food.
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- Ice cream was said to have been
a tasty treat for those who strolled the grounds at the l904
Louisiana Purchase Exposition in St. Louis. Some accounts credit
the makeshift use of the layers of a ice cream sandwich with
the first ice cream cone.
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- Booklets like the Snow Ice Cream
Makers Guide in 1911 and the Ice Cream Maker's Formulary and
Price List the following year were among the many provided to
an eager public anxious to produce their own.
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- At the same time, commercial
sites began offering ice cream on a more regular basis, often
served on store advertising trays. During the 1920s, there was
a great profusion of ice cream brands for store purchases. The
Carnation Milk Company offered Damascus Ice Cream to be prepared
and marketed locally.
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- The vast majority of commercial
ice cream however came from local dairy firms which offered it
as a 'side dish." Calendars, pinback buttons, and other
premiums frequently bore the names of Chase's Ice Cream, Hood's
Ice Cream, Hoffman Willis Ice Cream Company, Walker's Celebrated
Ice Cream.
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- Meanwhile, the 1927 Sears and
Roebuck catalog offered the ever-popular ice cream freezer, along
with pressed glass plain-footed sherbet glasses "for sundaes,
sherbets, and ice cream."
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- Commercial manufacturers got
around to National Ice Cream Week by the l930s. Hendler's Ice
Cream handed out brass rests for ice cream scoops, Puritan Dairy
Ice cream issued toy whistles, and signs from Hand-D Sun-D Ice
Cream proudly proclaimed the positive aspects of their 'new'
ice cream bars.
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- As the 1930s drew to close,
the Howard Johnson's restaurant began offering what would ultimately
become 28 different flavors of ice cream, and market experts
determined that even in the economic downturn, Americans consumed
nearly three gallons of ice cream per person each year.
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- The Encyclopedia of Popular
Culture documents that during the dark days of World War II,
it was one food that K-rationed soldiers longed for the most,
"because it was such a symbol of happy times."
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- In 1949, hoping to encourage
commercial ice cream, Sealtest published and distributed a vivid
booklet of recipes entitled, New Ways With Ice Cream. It turned
out to be most timely for the approaching decade.
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- More highly developed processing,
as well as more refined refrigeration, allowed a growing number
of retail outlets to stock ice cream during the 1950s. Brands
like Borden's, Country Club, and Sealtest produced ice cream
in very attractive and colorful packages, which in turn attracted
more consumers.
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Valley Farm went as far as putting a
picture of popular singer Bing Crosby on the packages. Many commercial
ice cream manufacturers moved to brightly colored advertisements
in leading magazines during that decade. Sealtest also went the
relatively new medium of television to promote their product.
Eventually Sealtest sponsored one of TV's most popular programs,
The Kulka, Fran and Ollie Show on NBC.
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- While sponsoring the Kulka,
Fran and Ollie Show, Sealtest launched the Kulka-Ollie Spoons
premium. Those who sent in 50 cents and the trademark symbol
from a carton of Sealtest ice cream could select either the Kukla
set or the Ollie set. Each set had a portrait head of the selected
character. Each set of three spoons were of Wallace silverplate.
Today sources like Hake's Price Guide to Character Toys lists
them as rare.
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- One of the most famous ice cream
wrappers of the 20th century appeared in the 1960s from some
other recording stars, the Beatles. Their image appeared on the
Beatle Krunch Coated Ice Cream bar from the Country Club Ice
Cream Company. Collectors soon sought them out as single wrappers
or in full sheets.
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- Elsewhere during that decade,
Bryer's Ice Cream celebrated their 90th anniversary with a host
of premiums, but the newly founded Danish-style American-produced
Haagen-Dazs dominated the marketplace.
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- As an official of the Haagen-Dazs
concluded during their promotional campaign, "ice cream
is the one luxury everyone can afford."
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- Robert Reed archives:
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